A bulk email is a promotional email campaign or email newsletter typically sent to a large number of contacts (customers, subscribers, leads, etc.) with the goal of driving sales, increasing customer loyalty, or communicating important information.

In many parts of the world (including the US) it’s illegal to send unsolicited bulk email. To legally send bulk emails and respect anti-spam laws like the CAN-SPAM act, your email contacts need to be 100% opt-in. This means they’ve given explicit consent to receive emails from you via an email signup form or other subscription method. Never use purchased lists.
On top of that, the email content should always match the purpose stated on the signup form and contacts must have the option to unsubscribe at any time.

A bulk email is scheduled to be sent to a list of contacts at a specific time and usually contains a promotional message. Transactional emails are personalized one-to-one messages triggered by a transaction or individual user activity. These are sent in real-time over an SMTP relay or dedicated transactional email service. Examples include order confirmation emails, shipping notifications, and password resets.

Many email service providers offer free pricing plans. You can send up to 300 emails per day on Dovesoft’s free plan. You don’t need a credit card to sign up and you can cancel your account at any time.

You can store 100,000 subscribers on the free plan. At Dovesoft, pricing works a bit differently than other bulk email mailers. Our affordable pricing model is based on the number of emails you want to send.

The first step is to establish the goal of your mass email campaign: who's going to receive the email and what specific action do you want them to carry out? Once you have a clear objective, the next step is to plan and write your email copy and email subject line. Finally, design the email using Dovesoft’s drag-and-drop editor (or code the email from scratch with our HTML editor).
Email marketing tools have plenty of other functionalities to make for more advanced campaigns. The best way to know which features your business needs is to try out different email marketing tools and see what works best for you.

It depends on the type of business. Our studies have revealed Tuesday and Wednesday as the best days, and either 9:00 – 10:00 in the morning or around 2:00 in the afternoon as the best times. Of course, the only way to really know what works best for your audience is to experiment.
Dovesoft’s Premium plan offers a Send Time Optimization functionality, which uses machine learning to send emails at the best time for each individual recipient. Well worth checking out if you’re a high volume sender with subscribers in different time zones.

It depends on how many emails you need to send. Our free plan offers 300 emails a day. Paid plans start at $9 for 5,000 emails a month — very affordable pricing for the advanced features included. See all our pricing plans here.

Dovesoft does!
Gmail is introducing stricter rules for bulk sender over 5,000 emails a day. To help you land your messages in the inbox, Dovesoft already makes the sender authentication process (SPF, DKIM, DMARC) as easy as possible. It streamlines DNS records settings and has rigorous internal anti-spam policies to help you keep below 0.3.% spam rate reports. Dovesoft also automatically inserts an unsubscribe link header in messages so you don't have to worry about it. And finally, Dovesoft offers double opt-in to help you email only willing contacts who are unlikely to mark you as spam.